How to Write a Post That Contains a Call to Action
Jan 22, 2024 3:34:18 GMT -5
Post by account_disabled on Jan 22, 2024 3:34:18 GMT -5
Welcome to ProBlogger Podcast episode 23 and day 23 of 31 Days to Build a Better Blog where today, I’m issuing you a writing challenge. I want to see you write a post today and the post needs to call your readers to some kind of action. Calls to action are a really important part of blogging. Today, you’re going to practice that. I actually want to call you to two actions today. First, I want you to write a post with a call to action and also to leave a comment sharing that post with us. You can do that at problogger.com/podcast/23 where today’s show notes are and there are (as always) opportunities to leave a comment. Hi, it’s Darren from ProBlogger here. Welcome to Day 23 of 31 Days to Build a Better Blog. Today is another writing challenge. It’s one that I know is going to stretch some of you. It’s to write a post that calls your reader to some kind of action. At some point in the life of most blogs, the blogger behind it needs or wants to ask their readers to go beyond reading and to do something. While this might not be on a daily basis, it’s something that’s useful to learn how to do. And so, we’re going to practice thaThe action you want your readers to take could be anything. It need not be a big ask either. Your challenge is to craft a post that asks your readers to do something.
The goal here is to snap your readers out of passivity. Incidentally, I think the vast majority of blog readers are probably in a very, very passive state. My estimates on my own blogs are that less than 1% or even a fraction of 1% ever leave a comment or do anything. The vast majority of people are purely reading, if that. Only you really know what suits your readers to do. It could be a whole heap of things. Here are a few that you might want to try. It could be getting them to implement some ideas that you’ve written about or to do something that you’re taught them to do. It could be subscribing to Country Email List your RSS feed or your email newsletter. It could be getting them to follow you on social media. It could be related to them buying something like an affiliate product that you’re promoting or one of your own products. It could be something simple like could you leave a comment, vote in this poll, or take this survey. Maybe it’s something a little bit more altruistic. Make a donation to this charity. Maybe you want them to hire you, to buy some service that you offer, to take part in a challenge or a project that you’re running, to attend a meeting, a meet-up, or an event that you’re running. Maybe it’s just something, like read this other piece of content that I’ve written, whether it’s on your own site or somewhere else. Lastly,
it might be to visit your business site. There’s a whole heap of things, and like I said, only you really know what suits your readers and your goals as well. Make it something that furthers your blogging goals in some way, but also make it something that extends your readers in some way. So, something that’s a bit of a challenge for you. For example, if you’ve never asked your readers to do anything before, a call to action, like vote in this poll, might be a good one because you’ve never made an ask before, so you want to warm them up. If they’re an interactive audience and you’ve asked them to vote before, leave comments, and they’ve taken those actions, ask for something a little bit bigger. See what happens. You’ve got nothing to lose, really. The challenge today is to write a post that has a call to action. I know for some of you, you’re used to this. You possibly do it in every post that you write by asking for a comment. That’s just normal for many bloggers. But for others of us, making an ask of our readers feels a bit awkward, and it’s something that we’ve really done. I know for the first few years of my own blogging, I rarely asked my readers to do anything. I just wrote. The result of that is that our readers are probably quite passive and they might be willing and ready
The goal here is to snap your readers out of passivity. Incidentally, I think the vast majority of blog readers are probably in a very, very passive state. My estimates on my own blogs are that less than 1% or even a fraction of 1% ever leave a comment or do anything. The vast majority of people are purely reading, if that. Only you really know what suits your readers to do. It could be a whole heap of things. Here are a few that you might want to try. It could be getting them to implement some ideas that you’ve written about or to do something that you’re taught them to do. It could be subscribing to Country Email List your RSS feed or your email newsletter. It could be getting them to follow you on social media. It could be related to them buying something like an affiliate product that you’re promoting or one of your own products. It could be something simple like could you leave a comment, vote in this poll, or take this survey. Maybe it’s something a little bit more altruistic. Make a donation to this charity. Maybe you want them to hire you, to buy some service that you offer, to take part in a challenge or a project that you’re running, to attend a meeting, a meet-up, or an event that you’re running. Maybe it’s just something, like read this other piece of content that I’ve written, whether it’s on your own site or somewhere else. Lastly,
it might be to visit your business site. There’s a whole heap of things, and like I said, only you really know what suits your readers and your goals as well. Make it something that furthers your blogging goals in some way, but also make it something that extends your readers in some way. So, something that’s a bit of a challenge for you. For example, if you’ve never asked your readers to do anything before, a call to action, like vote in this poll, might be a good one because you’ve never made an ask before, so you want to warm them up. If they’re an interactive audience and you’ve asked them to vote before, leave comments, and they’ve taken those actions, ask for something a little bit bigger. See what happens. You’ve got nothing to lose, really. The challenge today is to write a post that has a call to action. I know for some of you, you’re used to this. You possibly do it in every post that you write by asking for a comment. That’s just normal for many bloggers. But for others of us, making an ask of our readers feels a bit awkward, and it’s something that we’ve really done. I know for the first few years of my own blogging, I rarely asked my readers to do anything. I just wrote. The result of that is that our readers are probably quite passive and they might be willing and ready